A coverage report for every press release. Ready to send.
Turn a distributed press release into a report your client actually reads: every online pick-up with a link and a screenshot, where it landed, what it was worth, and how AI assistants talk about it. Interactive online, and as PDF, Word and Excel.
What's inside a Clipping Report
| Section | What it shows |
|---|---|
| At a glance | One paragraph in plain English: how many times the release appeared, in how many outlets, countries and languages. Written from the numbers, so it can be pasted into an email. |
| Key numbers | Clippings, media outlets, countries and languages, plus reach and value estimates. |
| Reach | A coverage map and the top countries and regions. |
| Breakdown | Media types, languages and regions as charts. |
| Clippings | Every pick-up with outlet, country, language, date, link and a full-page screenshot, as a sortable table or a gallery. |
| Outlets | Every outlet that ran the release, grouped by media type. |
| AI visibility | Whether ChatGPT, Gemini and Perplexity mention the company and cite the coverage (how it works). |
| Original release | The release itself, in every language it was distributed in. |
| Social media | Posts about the release, with likes, shares and mentions. |
Built for the person who receives it
- Ask your report. The client can type a question ("Which Saudi outlets ran it?") and get a plain answer from the report's own data.
- AI summary and executive brief. A written summary of the coverage and a one-page brief for leadership.
- Secure by default. Each report has its own password, and the link expires automatically after 60 days unless you extend it.
- Works everywhere. Light and dark mode, phone to wide screen, and one-click PDF, Word and Excel with the same numbers as the page.
- API access. Pull report data into your own dashboards.
Honest numbers
Media value figures are useful for comparing campaigns, but they are estimates, and they are widely criticised when presented as fact. Each Clipping Report shows the raw counts first (clippings, outlets, countries, languages) and labels every value estimate with what it means:
- PUR: combined monthly readers of the outlets that ran the release
- AVE: what the same space would cost as advertising, from each outlet's rate
- PEV and PI: standard per-outlet estimates of editorial value and potential impressions
From press release to report
- Send us the release and where it was distributed.
- We find the pick-ups with human web search and the AI Searcher, and capture a screenshot of each.
- You get a link and a password for the client, plus the downloads. The report updates as coverage grows.
Agencies and newswires can put their own logo and colours on every report: see white-label reports.
Frequently asked questions
What is the difference between a coverage report and a clipping report?
They are the same thing: a list of every place a press release or story was published, with proof. "Clipping" comes from cutting articles out of newspapers; today the clippings are links and screenshots.
Can I download the report?
Yes. Every online report can be downloaded as a PDF for printing, a Word document for editing and an Excel workbook with every clipping and the totals behind each chart.
Does the report update after the first version?
Yes. Coverage keeps appearing for days. Each report goes from initial to updated to complete, and the online report summarises what changed since the version the client last saw.
How are media values calculated?
Readers come from each outlet's monthly audience and advertising value from each outlet's advertising rate. Editorial value and impressions are standard per-outlet estimates. The report labels each figure so nobody mistakes an estimate for a measurement.
See where your next release lands.
Send us a recent press release and we'll send back its coverage report, including how ChatGPT, Gemini and Perplexity talk about it.